Natural Selection Foods, the California, US-based specialty salad company, has announced that senior director of national sales Greg Daniels has been promoted to the position of vice-president of sales.

Mr Daniels, who has been with the group since 2001 after a 12-year spell at Dole Fresh Vegetables, will oversee all aspects of the Earthbound Farm brand's sales both nationally and regionally, The Packer reported.

'Organic produce is an exciting category and has tremendous opportunity for continued growth,' Mr Daniels said in a statement. 'There's really no other place I'd rather be and I'm fortunate to work with such a great sales team.'