YottaMark, Inc., the leader in traceability and authentication solutions, has announced in a press release that Salinas, Calif.-based Camarillo Berry Farms has selected its HarvestMark solution for unit-level traceability of strawberries.
Packaged under the popular Foxy brand, Camarillo Berry Farms will use clamshells with HarvestMark codes to deliver easy trace back to its buyers and new levels of information to consumers interested in learning more about the product.
“Consumers want peace of mind when it comes to food they purchase at the store,” said Kiana Amaral, food safety director, Camarillo Berry Farms. “With the deployment of HarvestMark, we now have the channel to instantly communicate the quality and safety of our berries, sharing profiles our growers, harvest practices and food safety information.”
Camarillo Berry Farms will deploy HarvestMark on all of the berries it ships in 2009, starting this spring.
HarvestMark traceability codes found on Foxy-branded strawberry clamshells can be entered at HarvestMark.com for instant access to product and traceability information – bringing new food safety and quality tools to buyers, and connecting the consumer with the farmer and the harvest.
Access to on-demand information on product quality and time to market, which can be correlated to the farm, crew, and date helps speed response to potential food safety issues and enhance safety across the supply chain.
Foxy also plans to use HarvestMark to deliver marketing information such as coupons, recipes and surveys for consumer feedback.
“Traceability is an essential element of the global produce supply chain,” said J. Scott Carr, president and CEO, YottaMark. “We are excited to be selected as the traceability partner for Camarillo Berry Farms.
“The HarvestMark solution draws on years of experience implementing traceability with field-packed products,” added Mr Carr. “We look forward to working closely with Camarillo Berry Farms to deliver new food safety and quality tools to their buyers, and create new connections between the Foxy brand and the consumer.”
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