Vintage Ripe tomatoes

Six L's Packing Company has revealed that its premium Vintage Ripe tomato season will get underway this month, marking a year since the produce first hit shelves.

The group has increased its acreage by nearly 25 per cent, and now boasts year-round production by sourcing from South Carolina and transitioning to Virginia through July-October, before moving to Florida production from November-May.

Marketed as a vine-ripened premium tomato with an 'authentic' flavour and a deep red colour, the produce is sold in protective packaging and labelled with Vintage Ripe branding.

'As a leader in the tomato industry we take great pride in developing high quality products that are in line with consumer expectations, whilst also offering retailers' sales motivators that will help it grow the category,' said group chief marketing officer Darren Micelle. 'We are proud of this Vintage Ripe tomato and the fact that it delivers high flavour for an exceptional eating experience.

'We are confident that the home-grown flavour of this tomato will keep consumers coming back for more,' he added.