US retailer Safeway is to expand two of its leading health brands, O Organics and Eating Right, on the international market, with upcoming debuts set to take place at ShopRite and Exito supermarket chains in South Africa and Colombia, respectively.
The products already have a presence in Taiwan, Hong Kong, Singapore, Mexico, Chile, the Philippines and Saudi Arabia.
“With global demand for organic and ‘better-for-you’ foods rapidly expanding, we are thrilled at the opportunity to reach consumers on a worldwide scale,” said Alex Petrov, president of Lucerne Foods Inc.
“Through our easily implementable store-wide solution with expansive product portfolios and ability to meet the order volume of the largest supermarket chains, we can help retailers fulfil this fast-growing demand by delivering the highest quality options to everyone, everywhere.”
O Organics is a line of over 300 certified organic products, including fresh produce, available in almost every aisle of Safeway stores. O Organics food is produced and handled in accordance with all USDA organic standards and sourced from a variety of selected organic growers who use earth-friendly farming practices.
Eating Right is a brand of great-tasting, better-for-you foods, comprising over 250 products and covering over 20 food categories.
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