Dole Fresh Fruit has reportedly signed a deal with third-partycertifier TransFair USA to import bananas and pineapples under theFairtrade label.
The agreement, reported in The Packer, would make Dole the largest importer of Fairtrade-certified bananas and pineapples in the US.
“Dole will be working closely with TransFair USA on promotions,” BilGoldfield, communications manager for Dole Fresh Fruit, confirmed.
According to Mr Goldfield, the company started exportingFairtrade-certified bananas from Ecuador and Peru to Wal-Mart-ownedSam’s Club outlets in August, and plans to extend the project toinclude Central and South American organic and conventionally grownpineapples in due course.
The volume of Fairtrade products will initially represent only a small percentage of Dole’s annual volume, The Packer reported.
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