The Organic Trade Association (OTA) has launched a new consumer website, called “Organic. It’s Worth It” for consumers looking to learn more about organic agriculture and products.
The site, launched in beta format, offers a wide range of informational resources, according to OTA, including basic facts about organic, tips on using organic around the house, and organic recipe ideas.
The site also features the latest in organic news and trends, as well as a poll, allowing consumers to share their thoughts on a variety of issues related to organic agriculture and products.
In addition, the site boasts a “Featured Expert” section, where consumers have the opportunity to learn directly from experts from across the organic community.
“This is an exciting step for us,” said OTA’s Executive Director Christine Bushway in a press statement.
“It allows consumers to have a dynamic, interactive experience, where they can get the facts, learn directly from organic experts, and share their own thoughts about organic. Plus, through this site, we make it possible for consumers to make connections between the people and places involved in organic production and learn, firsthand, the attributes that make organic worth it.”
The new website builds on the success of OTA’s first-ever consumer marketing and education campaign, “Organic. It’s Worth It.” which began in 2008 and sought to educate consumers about how organics can be used to “check off” tasks on practical to-do lists as well as goals on aspirational wish lists.
The initiative also sought to address topics of concern to families open to choosing organic products, including children’s nutrition, food safety, clean water, and a healthy future.
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