Del Monte website logo

Del Monte Fresh Produce has announced the launch of its newly redesigned corporate website.

The company said the new site, which can be found at www.freshdelmonte.com, had been designed to better serve the group's customers, featuring a more streamlined navigation, a fresher and more contemporary look and flash animation.

The site also features a new sustainability section, which highlights Del Monte’s achievements in environmental protection and social responsibility.

'In today's digital world, internet users are increasingly interacting with their favorite brands online,' said Dionysios Christou, the company's vice-president of marketing for North America.

'Our goal in the redesign of our site was to make www.freshdelmonte.com a more dynamic, user-friendly and interactive destination, where customers and consumers could easily learn more about our company.'

Mr Christou added that the group was 'especially excited' about the new sustainability section that highlights the company’s achievements in areas such as community involvement, biodiversity as well as resource and waste management worldwide.

'Visitors can see many examples of the programmes established by Del Monte throughout our operations that protect and sustain the environment and promote the well being of our employees and the communities where we operate,' he said.