The Oppenheimer Group has been signed as the exclusive marketing partner for Orchard View Farms’ cherry crop both domestically and overseas, according to a company news statement.
“With its broad-based domestic distribution, sales, marketing and business development network, Oppenheimer delivers a distinct value proposition that no other marketer can match,” said Brenda Thomas, Orchard View Farms’ president and general manager.
“By marketing our fruit exclusively during our season, the company has the unique ability to help us differentiate Orchard View Farms’ cherries in the marketplace.”
The volume from Orchard View Farms, based in The Dalles, Oregon, will significantly lift the volume of Oppenheimer’s overall cherry programme, which previously comprised supplies from the Southern Hemisphere during the winter.
“Our brief acquaintance with the exemplary team at Orchard View Farms has made the synergies we can achieve together very clear,” pointed out John Anderson, Oppenheimer’s chairman, president and CEO.
“We believe our partnership can deliver meaningful value to our customers by providing a new fresh cherry option. Because the supply chain extends to the consumer, Orchard View Farms and Oppenheimer’s efforts combine to assure growing, harvesting, packing, and shipping disciplines are implemented that produce fruit that can withstand the rigors of the supply chain and help retailers satisfy their shoppers’ demand for fresh, high quality, sweet cherries.”
Orchard View Farms, a fourth-generation, family-owned-and-operated cherry producer, grows the fruit across 1,800 acres in Washington’s Klickitat County, as well as Hood River, Wasco, and Sherman Counties in Oregon.
The fruit is packed in a central location in The Dalles, in close proximity to Oppenheimer’s White Salmon, Washington State, office, enabling Oppenheimer to streamline sales and logistics during the fast-paced fresh cherry season.
Orchard View Farms produces primarily Bing, Chelan, Kordia, Lapin, Tieton, Rainier, Regina, Skeena and Sweetheart cherries. Shipping begins in June and wraps up by mid August.
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