SunnyRidge Farm has announced in a press release its expansion into the organics market via the launch of a domestically-grown organic blueberry programme which could eventually expand into Mexico and Chile.
The fruit will be sourced from both company-owned and contract grower farms starting with Florida production in March, continuing from Georgia in mid-April and California and Oregon from late May through August.
“Our expansion into organic blueberries is a natural complement and expansion to our existing product line and continues our company’s commitment to innovation within the berry industry,” said Keith Mixon, president and CEO of SunnyRidge.
“SunnyRidge continues to position itself as a key partner to our customers providing a one-stop-shop for a reliable, year-round supply of the most popular berry varieties. As consumers become increasingly interested in the methods used to grow their produce, it is important that we continue to provide retailers with products that enable the consumer to choose the product that they are most comfortable with – for themselves and their family,” continued Mr Mixon.
The company expects to distribute approximately 2,267 tonnes of organic blueberries during the 2010 domestic season, most of which will be sold to grocery and clubstore retailers nationwide.
Sunnyridge said it may also consider packing organic strawberries and blackberries, and plans to grow organic blueberries in Mexico as well as source organic berries from Chile.
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