New Zealand fruit is commanding a significant premium over other Southern Hemisphere origins, reflecting its superior quality and colouration, Pipfruit NZ has said in a mid-export-season statement.
"Unique New Zealand varieties such as Pacific Queen and Pacific Rose continue to grow in popularity with many consumers in markets as diverse as China, India and United Kingdom," Pipfruit NZ chief executive Peter Beaven said.
New Zealand apple exporters are expecting better pricing compared to 2007 in key European markets for Cox Orange and Royal Gala when most EU supermarkets switch to New Zealand apples over the next two weeks.
"New Zealand has established a strong reputation with its key customers in Europe as an innovative producer of safe, excellent product. Consumers are prepared to pay premium prices for our apples and pears," Mr Beaven stated. "We will work hard with our partners to meet both demand and quality expectations."
New Zealand's Royal Gala exports are expected to reach the target volume of 100,000 tonnes. But Braeburn volumes are pegged at 70,000 – 75,000 tonnes, 20 per cent short of the pre season estimate of 88,000 tonnes.