Buy a ticket to visit Asia Fruit Logistica in Hong Kong next September and you are guaranteed the simplest, most cost-effective access to a wide range of key movers and shakers in Asia's fast-growing fresh fruit and vegetable business.

That iss the message from the organisers of Asia's only fresh produce trade exhibition, which takes place at the Hong Kong Convention and Exhibition Centre on 8-10 September 2010. Online booking for visitors to attend this year's event has opened on www.asiafruitlogistica.com, the trade exhibition's official website.

'Just imagine all the time and money you would have to spend if you were expected individually to visit every one of your customers in every country in Asia,' said Gérald Lamusse, managing director of Global Produce Events GmbH, the organiser of Asia Fruit Logistica. 'Our trade exhibition offers you the most efficient way to keep in touch with your key customers and to make important new contacts in the Asian fresh produce market.'

More than 3,500 trade visitors from the fresh produce business all over the world are expected to travel to Hong Kong in September. Two-thirds of all visitors come from Asia, with over 80 per cent of visitors occupying key buying roles in their companies or organisations. Over 90 per cent of the visitors to last year's event said they would recommend the exhibition to other trade professionals.

New exhibitors at Asia Fruit Logistica are also signing up every week. The latest confirmations have come from exhibiting companies or organisations in China, New Zealand, South Africa, Italy and Belgium. More than 250 exhibitors from Asia and the rest of the world are due to take part at the three-day trade exhibition this year.'

“Demand for exhibition stands is already very good this year,' Mr Lamusse noted. 'Of course, among many other things, exhibitors use Asia Fruit Logistica to present their company, to strengthen customer relationships and to gain new customers and suppliers. They also see the exhibition as an excellent way of presenting new products to trade visitors.'

For more information on Asia Fruit Logistica in Hong Kong on 8-10 September 2010, visit the website or contact Ms. Sinenart Baramirattanachai (sinenart@gp-events.com Tel: +662 9414600).