Leading US-based value-added salad producer Fresh Express has launched a new national online resource designed to enable consumers to discover the origins of its products.
The group, a wholly-owned subsidiary of Chiquita Brands, has created a micro-site, called 'Your Salad Story', and a 'Leaf Locator' tool, allowing consumers to identify the growing region of their particular salad product and to follow the journey of Fresh Express salads from see development to distribution.
The 'Your Salad Story' site also reveals many of the company's behind-the-scenes quality, food safety and business practices, while the Leaf Locator tool marks an important advancement in consumer engagement.
Consumers can quickly identify their salad's growing region by entering a specific Leaf Locator code printed on the outside of the package, with the code available on 60 salad varieties and package sizes.
'Fresh Express is empowering consumers with a comprehensive resource and tool to learn more about our salads, where they come from and the extreme care taken to deliver the freshest and most delicious salad in the market,' said Fernando Aguirre, CEO and chairman of Chiquita. 'For the first time, consumers of value-added salads will gain new insights into the rigorous safety practices used in making their salads and will be able to learn important information about where they are grown.
'This new level of engagement will further enhance the trust consumers place in the Fresh Express brand and underscores our commitment to invest in new advancements, technologies and practices that benefit our consumers,' Mr Aguirre added.
Visitors to the site can also tour Fresh Express growing regions and learn about unique climates and cultivation conditions as well as a range of other information.
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