News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Monday 29th March 2010, 08:31 Central Time

Chipmunk promotion for Dole pineapples

A money-off coupon for 'Alvin and the Chipmunks – The Squeakquel' will appear on Dole's tropical gold pineapples in April

Chipmunk promotion for Dole pineapples

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A new promotion will see popular animated movie characters the Chipmunks appear on US supermarket produce shelves in April this year.

Dole Food Company has teamed up with Twentieth Century Fox to introduce a special US$3 money-off coupon for the DVD/Blu-ray of Alvin and the Chipmunks: The Squeakquel, which will be available with Dole Fresh Fruit Co.'s tropical gold pineapples.

The DVD is released in the country on 30 March, and consumers will be required to buy both the pineapple and the DVD/Blu-ray for the coupon to be valid

The promotion will last throughout April.

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