Genuine, simple and reassuring, but also tasty, hedonistic and multi-sensual, and practical, pocket-sized and versatile too.
Those are just some of the reasons why the apple has became a legend, according to organisers of Interpoma, the only international trade exhibition dedicated solely to apples.
The latest edition of the bi-annual event will take place in Bolzano, in the Italian region of South Tyrol on 4-6 November 2010.
The apple’s legendary status will be the main theme of the event's congress, which opens Interpoma 2010.
'The apple is a 'warm' product that appeals to consumers’ heads, stomachs and hearts,' said a spokesperson for the event.
'Apples taste of nature and have an archetypal shape: they symbolise authenticity and fruitfulness. And they also embody a series of universally positive values such as genuineness, lightness and simplicity.'
According to the spokesperson, this is why sociologists see the fruit as the best representation of social and cultural trends in the new millennium.
'Apples are in tune with all the macro-trends of the current age: they’re democratic, because they suit all ages and all incomes. They’re delicious and multisensual, thus appealing to consumers’ hedonistic side. But they’re also extremely practical, versatile and flexible, adapting perfecty to the needs of consumers in perpetual motion,' the spokesperson added.
'Then again, they’re so easy to eat and digest. And above all they satisfy the need for tranquility, security, healthiness and naturalness.'
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