While the Brazilian football team continues to make big strides on the pitch in South Africa during the FIFA World Cup, the country's fruit industry has looked to mirror that success off of it with two simultaneous promotional events in Johannesburg.
Importers, members of the press and consumers were amongst those invited to the tasting and discovery initiatives on 20 June, part of the Brazilian Fruit Project coordinated by the Brazilian Fruit Institute (Ibraf) in partnership with the Trade and Investment Promotion Agency (Apex-Brasil).
Some 520 guests took part in the event, including importers and representatives of the retail industry, with participants learning about Brazil's offering and tasting dishes featuring Brazilian products prepared by chef Eliana Relvas.
'We demonstrated our potential and highlighted the wonderful flavours of Brazilian fruit,' said Ibraf executive manager Valeska de Oliveira. 'Obviously, South Africa has enormous possibilities to expand the import of fruit and we believe that this initiative showed that we can be a successful partner in this area – not only in South africa but in other African countries.'
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