Fresh & Easy Neighbourhood Market has announced that it is beginning a new project aiming to cut down on water consumption in its stores by 30 per cent, through the use of EnviroTower water-conditioning technology.
The US-based retailer has already installed the system across 37 locations with the aim of including it in all of its outlets, including the nine new stores opening in California during September.
Reducing energy has long been a goal of Tesco's US arm, with stores using on average 30 per cent less energy than a typical supermarket, and the installation of the EnviroTower system is cutting the company's refrigeration system usage from 850,000 gallons of water per year to 600,000 gallons per year.
In addition, the EnviroTower system also helps with energy efficiency, reducing the amount of energy the group uses of refrigeration by 5 per cent, helping customers save money while also aiding the environment.
'Incorporating EnviroTower's technology into our stores makes sense, not just as part of our commitment to the environment, but also help us save money so we can keep our prices low for our customers,' said Steve Hagen, director of procurement and engineering at Fresh & Easy. 'Conserving water is a very important issue in California, Nevada and Arizona. We are happy to play our part in reducing our consumption of this valuable and limited resource.'
EnviroTower is designed to provide a more reliable, effective and economical alternative to traditional chemical water treatment for refrigeration and air conditioning cooling systems, reducing fresh water use through a physical water conditioning system – meaning water that is normally chemically treated and discharged to municipal sewage is used more efficiently
'We are excited to see that our technology is as effective in the food retail environment as it is in larger commercial and institutional applications. Fresh & Easy’s decision to move forward with EnviroTower is a testimony to its commitment to the environment,' said Paul Wickberg, EnviroTower's CEO. 'Our technology can save retailers a significant amount of water and energy, especially considering that up to 50 per cent of a food retail facility's energy use and 80 per cent of the water use consumption is from the refrigeration and cooling system.'
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