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Eurofruit Congress Middle East 2010, the Middle East's only fresh produce conference, has just confirmed some more influential members of the industry as keynote speakers - offering tips on how to stay ahead of the latest trends and developments.

This year's Eurofruit Congress Middle East will be held at the Shangri-La Hotel in Dubai on 1-3 November and boasts an impressive international programme, from the hub of the region's fresh produce business.

Bjöern Witte, CEO of India's leading fruit grower and exporter Desai Fruits & Vegetables, which is re-engineering the Indian agro landscape through pioneering new techniques and concepts, will be discussing India's potential to be the Middle East's supplier of choice. One of Desai's major markets is the Middle East, making Bjoern's advice invaluable.

A third generation fresh produce professional's advice is equally compelling for those in the industry. Ali Arjomandi from Marhaba General Trading (UAE), a premier supplier of quality fresh produce to the UAE and beyond, will be telling delegates about the new opportunities that have opened up since the economic downturn and explaining how the market has changed.

Other programme highlights include discussions on exploiting the region's potential for berries with Tim Morton of Redeva Ltd (UK), which has extensive state-of-the-art facilities in the key berry growing regions of the world. Jan Engelen from Veiling Hoogstraten, Belgium's leading global strawberry supplier, will join Tim.

Eurofruit Congress Middle East is now in its sixth year and is going from strength to strength, thanks to the quality of its speakers and the unique international networking opportunities it offers.

Eurofruit Congress Middle East is an unmissable event for any fresh produce professional looking to maximise their business potential.

Delegates who have not attended before can make a 15 per cent saving on registration fees by registering online.

Further savings are available for GCC-based companies and groups of colleagues wishing to attend.

All registered delegates of Eurofruit Congress Middle East are entitled to exclusive access to the EUROFRUIT EXPO.

Keep up to date with speaker, programme and market news at www.eurofruitcongress.com/me

For all delegate, marketing and press queries, contact:

Steve Wyatt
Sales & Marketing Executive
Eurofruit Congress Middle East
Dubai, 1-3 November
Tel: +44 20 7501 3719
Fax: +44 20 7498 6472