Intellipur across the globe

Purfresh has been rewarded for the success of its Intellipur software analysis by landing one of this year's Macfrut Oscar awards, triumphing in the logistics and service category.

During an award ceremony on 12 October, held during the annual Macfrut convention in Cesena, Italy, Purfresh certified partner Pompeo Catelli accepted the Oscar, recognising companies in the fresh produce industry that are leading the way in innovation, cost reduction and high customer satisfaction.

'We are a proud recipient of the prestigious Macfrut Oscar for our intellipur software analytics,' said David Cope, president and CEO of Purfresh. 'Winning this award is a tremendous recognition for the excellent work of our designers and developers in creating a web-based programme that raises the bar for information transparency and achieving what was previously an unattainable level of insight into, and control over, the condition of fresh produce being stored in refrigerated rooms and marine containers all over the world.'

A Panel of experts, as well as visitors to Macfrut 2010, scored the entries of each of the four categories in the Macfrut Oscars – equipment and technologies for selection and packaging, packaging and packaging materials, seeds and fresh fruit and vegetables, and logistics and services.

Intellipur is an advanced freshness and safety management solution that offers the produce industry visibility into, and automated control over, disinfection, cold storage and ocean transport environments.

Offered as a web-based software service, Intellipur provides subscribing customers with 'unparalleled transparency' and real-time access to cold chain systems from anywhere in the world via the internet, according to Purfresh.