Dole Fresh Vegetables has announced in a press release the launch of an iPhone application (app) designed to help consumers incorporate more fresh salads into their diets.
The so-called ‘Mix it Up! With Dole’ app is one of the world’s first mobile phone applications dedicated to consumer-friendly salad shopping and menu development, according to the company.
The comprehensive recipe and nutrition resource, designed specifically by Dole to complement its salads line, is free to download for all Apple iPhone or iTouch users.
“Mix-it-Up with Dole takes in-store salad shopping to a whole new handheld level,” explained Ronda Reed, vice-president of marketing for Dole Fresh Vegetables.
“Now, as easy as using a phone, you can search for Dole Salad varieties; export recipes, serving suggestions and pairing ideas; create shopping lists; and watch how-to salad-preparation videos at the touch of a button.”
Inspired by the on-pack Dole Salad Guide, the salad search option offers both sliding taste and texture scales and a unique “shake” feature that creates less-structured suggestions for adventurous salad lovers.
Once on the blend page, users have access to blend-specific package photos, recipes and serving suggestions.
Recipes can be searched by either blend or ingredient to create a personalised hand-held shopping list of Dole and other fresh ingredients.
In addition, users can share recipes with family and friends via email, Facebook and Twitter.
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