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Isabelle Szmigin

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ISABELLE SZMIGIN

Isabelle Szmigin is Professor of Marketing at the University of Birmingham. She is interested in all aspects of consumption from the consumer and business perspective. She is particularly interested in consumption and social policy issues around alcohol and food. She is also interested in issues concerned with the future of marketing, retailing and social connections. She is widely published in academic journals and regularly appears as a commentator on TV and radio.

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