Hans is a founding director of the the Agri-Chain Centre, New Zealand's fresh produce knowledge hub. He is also an executive committee member of United Fresh Incorporated and the New Zealand director on the board of the International Federation for Produce Standards. He is also a member of the Royal Society of New Zealand, the Institute of Directors and the International Management Centres Association.
Brand-building via e-commerce, reaching out to new consumers in tier-two and -three cities, and managing future market growth projections in China were some of the hot topics discussed at Asiafruit Market Insight
The Indian business continues to defy the odds, registering sharp growth amid major hurdles. But with the right approaches, it can become so much bigger, heard delegates to last week’s Fresh Produce India