Consumers
- Chiquita launches loyalty app>
Chiquita launches loyalty app
by Carl Collen 8 July 2014
Chiquita FanFun smartphone application offers interactive content, sharing…
- Convenience alliance for United>
Convenience alliance for United
by Carl Collen 20 June 2014
United Fresh and National Association of Convenience Stores announce a new…
- Juice brand labels Coca-Cola "misleading">
Juice brand labels Coca-Cola "misleading"
by Mike Knowles 22 April 2014 Exotics
Californian marketer Pom Wonderful argues multinational beverage firm's…
- Dole feels love with roadshow return>
Dole feels love with roadshow return
by Mike Knowles 17 April 2014 Fruit, Bananas, Vegetables, Leafy & Salad Vegetables and Pineapples
This year's Peel the Love campaign will feature bananas, pineapples and…
- Berry sales growth a 'matter of taste'>
Berry sales growth a 'matter of taste'
by Mike Knowles 9 April 2014 Berries
Global Berry Congress: Sustaining category growth for fresh berries will depend…
- Sesame Street marketing kit unveiled>
Sesame Street marketing kit unveiled
by Mike Knowles 31 March 2014 Fruit and Vegetables
PMA and Sesame Workshop launch fresh produce marketing programme Eat Brighter…
- Only third of shoppers choose local>
Only third of shoppers choose local
by Nina Pullman 17 March 2014 Fruit and Vegetables
New research bucks the trend for convenience and show most shoppers will go…
- Ready Pac boosts Ready Snax line>
Ready Pac boosts Ready Snax line
by Carl Collen 4 February 2014
Packaging innovations and new varieties cater to growing demand for fresh…
- Five minutes with... Roger Pepperl>
Subscribers onlyFive minutes with... Roger Pepperl
by Carl Collen 29 January 2014 Apples & Pears
Americafruit speaks to Stemilt Growers' marketing director about the Polar…
- CA to boost walnut exports to India>
CA to boost walnut exports to India
by Emily French 16 December 2013
After gaining access to India earlier this year, the California Walnut…
