Marketing
- Classic Harvest spreads LNY cheer>
Classic Harvest spreads LNY cheer
by Matthew Jones 13 January 2021 Citrus
US marketer develops special citrus cartons marking Year of the Ox
- Mexican avocado promotions hit the fast lane>
Mexican avocado promotions hit the fast lane
by Maura Maxwell 12 January 2021 Avocados
AFM hopes to lift sales in 2021 with its tailored approach to individual…
- Seven trends to watch in 2021>
Seven trends to watch in 2021
by Raul Fernandez 8 January 2021 Fruit and Vegetables
Raul Fernandez of US-based consultancy Breakthrough Solutions shares top trends…
- Limoneira makes marketing changes>
Limoneira makes marketing changes
by Liam O’Callaghan 8 January 2021 Fruit and Citrus
John Chamberlain has retired from his role as vice president of marketing and…
- Study shows avocados improve gut health>
Study shows avocados improve gut health
by Maura Maxwell 6 January 2021 Avocados
Adding the green fruit to your daily diet can improve the diversity of your…
- Record avo consumption in US>
Record avo consumption in US
by Carl Collen 6 January 2021 Avocados
Mission Produce says that by the end of 2020, the US was on track to consume…
- Bumpy ride may not be over>
Bumpy ride may not be over
by Stephan Schneider 5 January 2021 Citrus
The pandemic may have permanently changed the way that all of us in the fresh…
- Tell us how Covid is shaping your business>
Tell us how Covid is shaping your business
by Mike Knowles 4 January 2021 Fruit and Vegetables
By taking part in our survey, you can help the industry better understand the…
- Chile’s first cherry promotion in India>
Chile’s first cherry promotion in India
by Liam O’Callaghan 3 January 2021 Fruit and Cherries
Indian consumers were introduced to a new promotional campaign for Chilean…
- VIP marks 30 years with apple monument>
VIP marks 30 years with apple monument
by Mike Knowles 18 December 2020 Apples & Pears
Italian marketer has grown from three employees in 1990 to create a cooperative…
