Marketing
- A Blueberry Boost for US consumers>
A Blueberry Boost for US consumers
by Carl Collen 21 January 2022 Berries
USHBC launches A Blueberry Boost for the Amazon Alexa
- Firstfruits announces Stadelman partnership>
Firstfruits announces Stadelman partnership
by Carl Collen 14 January 2022 Apples & Pears
Stadelman’s pears will be added to Firstfruits' product mix, which…
- AFM unveils 2022 Super Bowl campaign>
AFM unveils 2022 Super Bowl campaign
by Maura Maxwell 13 January 2022 Avocados
Brand launches its most wide-reaching multichannel shoppable campaign ahead of…
- Sunkist launches LNY packaging>
Sunkist launches LNY packaging
by John Hey 10 January 2022 Citrus
US citrus cooperative celebrates festive season with eye-catching Year of the…
- Chilean cherries target post-CNY window>
Chilean cherries target post-CNY window
by Maura Maxwell 7 January 2022 Cherries
More of campaign budget to be spent after 1 February to encourage purchases…
- Dole introduces fitness initiative>
Dole introduces fitness initiative
by Carl Collen 6 January 2022
As part of Dole’s partnership with nonprofit No Kid Hungry, the fresh…
- JD to double Sunkist citrus order>
JD to double Sunkist citrus order
by Liam O'Callaghan 4 January 2022 Fruit and Citrus
Chinese e-commerce company to increase imports to 10,000 tonnes in the next…
- North American growth for Sun World>
North American growth for Sun World
by Carl Collen 4 January 2022 Grapes and Stonefruit
Trinity Fruit, Capespan North America and Jac. Vandenberg added to panel of…
- Pear Bureau Northwest turns 90>
Pear Bureau Northwest turns 90
by Maura Maxwell 16 December 2021 Apples & Pears
The bureau carried out its first promotion in 1931 with a budget of US$15,000
- Sun World expands SH footprint>
Sun World expands SH footprint
by Carl Collen 14 December 2021 Grapes
Group adds new licensees to its table grape lineup in the Southern Hemisphere
