Marketing
- Sun World appoints North American import panel>
Sun World appoints North American import panel
by Maura Maxwell 23 May 2019 Grapes
Panel of licensees to import and market proprietary grapes in the US and Canada
- Hurdles in Chinese avocado market>
Hurdles in Chinese avocado market
by Camellia Aebischer 8 May 2019 Fruit and Avocados
Chinese importer said drop in avocado price positive for consumers who are…
- Fresh Del Monte cuts cloth accordingly>
Fresh Del Monte cuts cloth accordingly
by Mike Knowles 30 April 2019 Fruit, Apples & Pears, Berries, Bananas, Kiwifruit, Citrus, Exotics, Grapes, Stonefruit, Avocados, Melons, Vegetables, Brassicas, Root Vegetables, Leafy & Salad Vegetables, Peppers & Squashes, Tomatoes, Pineapples and Cherries
The company has reorganised its produce operations to deal with rising costs…
- Mission sharpens brand identity>
Mission sharpens brand identity
by Camellia Aebischer 23 April 2019 Fruit and Avocados
Major avocado packer-marketer refreshes brand with new website and voice to…
- Fyffes backs PurpleStride event>
Fyffes backs PurpleStride event
by Carl Collen 18 April 2019 Bananas
Fresh produce giant donated more than 2,500 bananas to participants walking to…
- Chile patiently awaits quality kiwifruit>
Chile patiently awaits quality kiwifruit
by Camellia Aebischer 17 April 2019 Fruit and Kiwifruit
New harvesting parameters set this season for better quality supply in terms of…
- Video: the rise of year-round blueberries>
Video: the rise of year-round blueberries
by Maura Maxwell 11 April 2019 Berries
In little more than a decade, marketing efforts have seen blueberry exports…
- New home for Zespri>
New home for Zespri
by Matthew Jones 10 April 2019 Kiwifruit
Phase one of redevelopment complete, with staff moving into three-level head…
- The shifting sands of equity>
The shifting sands of equity
by Matthew Crouch 10 April 2019 Fruit and Vegetables
Freshmax Group's Matthew Crouch examines the value of brand equity in the…
- Chiquita speeds up search for new banana>
Chiquita speeds up search for new banana
by Mike Knowles 8 April 2019 Bananas
New CEO Carlos Lopez Flores talks exclusively to Eurofruit about fighting…
