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News and insight for North America's fresh produce buyers

Marketing

Chilean kiwifruit makes Indian inroads >
Chilean kiwifruit makes Indian inroads
by Liam O’Callaghan 17 July 2019 Fruit and Kiwifruit
A new promotional campaign is part of a wider push from the Chilean kiwifruit…
Giumarra increases persimmon volumes >
Giumarra increases persimmon volumes
by Carl Collen 12 July 2019 Exotics
Group will unveil its #DoYouFuyu marketing programme at The FPFC Expo in…
New branding exercise for Chiquita >
New branding exercise for Chiquita
by Mike Knowles 3 July 2019 Bananas
Banana brand's summer sticker campaign calls on consumers to take part in…
Year-round avo plans on track says Camposol >
Year-round avo plans on track says Camposol
by Maura Maxwell 2 July 2019 Avocados
The company is due to harvest its first commercial crop of Colombian avocados…
Fruit Logistica presents buyers with exciting 2020 vision >
Fruit Logistica presents buyers with exciting 2020 vision
by Fruitnet Media International 1 July 2019 Fruit and Vegetables
Bringing together more buyers than any other fresh produce event, the Berlin…
Dole goes all Hakuna Matata >
Dole goes all Hakuna Matata
by Carl Collen 27 June 2019
Company launches contest and recipes themed around Disney's The Lion King
Fruit Logistica to reward retail excellence >
Fruit Logistica to reward retail excellence
by Fruitnet Media International 27 June 2019 Fruit, Berries, Vegetables and Tomatoes
World's leading fruit and veg industry trade fair launches new prizes to…
Blue Whale celebrates 50th >
Blue Whale celebrates 50th
by Tom Joyce 25 June 2019 Apples & Pears
The French apple exporter marked its 50th anniversary with a celebration of its…
10 stores making veg aisles a sensory experience >
10 stores making veg aisles a sensory experience
by Bryan Roberts 21 June 2019 Fruit and Vegetables
Fresh produce has arguably "never been so important" for attracting…
Sun World picks Vanguard Direct >
Sun World picks Vanguard Direct
by Carl Collen 21 June 2019 Grapes
Vanguard International chosen by Sun World Innovations to market patented grape…

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September 2019

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3 September 2019
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Hong Kong, China
4-6 September 2019
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Düsseldorf, Germany
16-17 September 2019

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Features & Analysis
- Costa Rica looks ahead
  At the recent International Banana Congress Michael Barker caught up with Jorge Sauma, boss of the Costa Rican banana corporation Corbana, which organised the event
- UK sets out no-deal Brexit trade plan
  Fruit and vegetables among the 87 per cent of products that will have tariff-free access
- Subscribers onlyA touch of Sabrosura
  These are exciting times for Colombian fruit producers, who have overcome a tough past and with the support of a new marketing campaign now have their sights set on the global export trade
- How organics is influencing mainstream farming
  Jeremy Lawrence Caradonna, adjunct professor of environmental studies at Canada's University of Victoria, considers how conventional farmers are adopting organic practices within their operations
- Will Amazon revolutionise food distribution?
  Isabelle Chaboud, a professor at the Grenoble School of Management (GEM), looks at the possible long-term effects on the grocery market of Amazon's foray into food retail
- Zespri unveils new executive team
  Kiwifruit marketer announces executive-level restructure as it gears up to double global sales by 2025
- SH topfruit forecast revealed
  World Apple and Pear Association forecasts fall in Southern Hemisphere topfruit production in 2016
- Alibaba to promote Chilean fruits
  Chilean Fruit Exporters Association signs agreement with e-commerce giant to promote and sell Chilean blueberries and cherries in China
- Australia has little to gain from TPP
  The Trans Pacific Partnership will not deliver any significant benefits for Australia’s horticulture trade, argues market analyst Wayne Prowse
- Hangzhou event hits the market
  Brand-building via e-commerce, reaching out to new consumers in tier-two and -three cities, and managing future market growth projections in China were some of the hot topics discussed at Asiafruit Market Insight
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