The president of the Peruvian Exporters Association (Adex) Juan Varilias Velásquez has expressed an interest in supporting Peru’s new country brand.
In a press release from the organisation, Mr Varilias said Adex would coordinate with the promoters of the brand with the aim of including the new seal on exports of Peruvian products.
As a result, Peruvian exporters could help to consolidate the country’s new image on overseas markets, according to Mr Varilias.
The inclusion of Peru’s country brand logo on goods destined for overseas markets would be done with great responsibility since the label would denote product quality, Mr Varilias said.
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