Florette to display LEAF logo

For fresh fruit and vegetable marketing and distribution in Asia
Carl Collen

BY CARL COLLEN

Florette to display LEAF logo

Salad specialist will demonstrate its environmental consciousness by placing the LEAF Marque logo on its packs

Florette to display LEAF logo

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From 9 April 2012, the LEAF Marque logo – the leading environmental food label – will be
placed on the front and back of Florette’s biggest selling bagged salads, Crispy and Mixed, and this will be followed by a roll out of the LEAF Marque on pack across the whole range by 2013.

"Our customers demand only the freshest and finest quality products, which is why we are so passionately committed to sourcing and producing salad that delivers this superior quality and freshness 100 per cent of the time," said Neil Sanderson, Florette managing director. "But it is also vital that everything we do to satisfy this demand is in
balance with the environment, which is why we are so pleased to have secured the LEAF
Marque logo across our products, providing the guarantee that our business and the growers we use operate in an environmentally responsible way.

"The Florette brand is part of the Agrial group, an agricultural cooperative formed to maintain and develop the relationship between people and the land, so it is no surprise that we should take such care when minimising the impact of our processes on the natural environment and the health of our fields and farms," he added. "The LEAF Marque provides a food label that consumers can trust and thanks to our brand’s loyal franchise of customers and extensive retail listings, we are uniquely placed to showcase this far and wide, driving trust in the category along with engagement in sustainable agriculture."

All of Florette’s growers in the UK, France, Spain and Italy, are now growing to LEAF Marque standards and implementing LEAF’s Integrated Farm Management (IFM) – a whole farm, practical approach, helping farmers to maintain the highest standards of food production with minimum environmental impact.

"We are delighted to be working with Florette and its growers to produce salad that consumers can be confident is produced to high environmental standards," commented Jeremy Boxall, LEAF’s commercial manager. "Sustainability is becoming increasingly important to consumers and the LEAF Marque is an excellent way for the food industry to demonstrate its credentials in this area.

"Investment in the LEAF Marque is a real commitment to the whole food chain, providing
farmers and brands with a genuine commercial advantage in the demanding premium and
assured food markets," Boxall added.

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