China’s Tai Na International Fruits Co. has joined forces with Hangzhou Qunfeng Fruit Chain Management Co. to enhance their distribution network.

The two companies signed a strategic alliance framework agreement involving a distribution alliance, and a reorganisation of franchise stores and distribution centres.

Tai Na International is focused on marketing Chinese fruit locally and overseas, but is also involved in retail and distribution. Qunfeng is one of China’s leading fruit retailers.

The alliance will run as late as December 2009, and allow Tai Na International to explore the East China market.