South Korean fruit brand debuts in US

For fresh fruit and vegetable marketing and distribution in Asia
Gill McShane

BY GILL McSHANE

South Korean fruit brand debuts in US

Premium produce distributor Seoree launches organic fruit brand thanks to opportunities provided by US-Korea FTA

South Korean fruit brand debuts in US

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Seoree, a premium Korea-based organic produce distributor, has made its official brand launch on to the US market at a private salon-style reception held in Washington DC on 17 July.

The event drew members of the Washington media elite and staff from the Korean embassy, along with international business faculty from George Washington University and representatives of other local and international business interests, according to a press release from the company.

Entitled Sneak a Bite, the reception provided an opportunity to introduce the Seoree brand and its product offerings to US audiences in Washington DC.

The event featured a demonstration by a Korean celebrity chef, and event attendees had the opportunity to sample organic Korean fruits in a combination of specialty dishes and custom cocktails.

According to Seoree, the event title Sneak a Bite comes from Korean cultural lore that claims Korean children used to sneak into the royal gardens early in the morning to grab a piece of the king’s delicious fruit.

“I am excited by the opportunities that will be open to Seoree by operating within the American market,” said Sung-Jin Kong, CEO of Seoree.

“Our fruits, like premium apples and pears, are sourced from more than 150,000 orchards and farms around Korea. We have instituted a rigorous quality-assurance process that ensures only the best pieces of fruit – those with the proper sugar levels and the best texture – bear the Seoree label. We are confident that American consumers will also see and taste the great quality of our products,” he added.

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