Chile inks supply deal with Chinese wholesale giant

For fresh fruit and vegetable marketing and distribution in Asia
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Chile inks supply deal with Chinese wholesale giant

A new cooperation agreement gives Chilean fruit access to Cawa’s 200 markets, which service around 1bn Chinese consumers

Chile inks supply deal with Chinese wholesale giant

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Chilean fruit exporter association Asoex has signed a deal with China’s biggest wholesale market association CAWA giving Chilean fruit access to more than 200 wholesale markets across China.

Asoex president Ronald Bown said the move gives Chile’s fruit industry greater opportunities for growth within China and Asia in general. “One must bear in mind that China and Hong Kong – Chile’s main markets in Asia – grew by 18 per cent last season,” he said.

Under the terms of the deal, both organisations have agreed to carry out regular trade missions, exchange information and ideas and “jointly incentivise actions that will benefit Chinese and Chilean consumers”.

CAWA president Zengiun Ma said the association’s markets supplied around 70-80 per cent of the population, equivalent to 1bn people. “This agreement will stimulate imports of new products and varieties from Chile, which will benefit Chinese wholesalers and consumers alike,” he said. Zengiun highlighted the fact that Chilean fruit – particularly cherries – enjoy a good reputation in China thanks to its quality.

The accord was reached yesterday in Santiago where the 28th Congress of the World Union of Wholesale Markets is currently being held. Chilean agriculture minister Luis Mayol, who was also at the meeting, said “this agreement offers our exporters the chance to consolidate their position as a major supplier to the Chinese market in products such as cherries, table grapes and blueberries, which are highly regarded by Chinese consumers.”

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