Ahead of the upcoming 2014 grape and pepper season, Sun World International has added three new team members to its sales and marketing staff, and has also appointed a new pepper category lead.
Jason Fuller joins Sun World in the role of sales manager, where he will work with sales account executives and category leads to execute and track pricing strategy, review promotional plans and implement trade activity across all of Sun World’s customers, channels and markets.
Mia Voelz joins Sun World as a sales associate and will be responsible for supply planning and sales account management, and Danielle Loustalot comes into the company in the new role of marketing associate responsible for the day-to-day execution of the company’s trade and consumer marketing strategy.
Loustalot will report to programme marketing manager Natalie Erlendson who will continue to oversee the company’s marketing strategy, while also acting as an in-season liaison for the company’s key customers providing monthly grape category insights and recommendations, program reviews and shopper marketing support.
In addition to these new team members, Sun World is also promoting sales account executive Mignon Marlow to the role of pepper category lead. Marlow will continue to manage key Sun World accounts while also managing daily pricing strategy, customer program planning and day-to-day communications between sales and operations for the pepper category.
“With these recent appointments, the Sun World sales and marketing team is well poised to provide our customers with a high quality level of service, resources and information, along with superior quality product, to successfully grow their grape and pepper categories,” said senior vice-president of sales & marketing Gordon Robertson.