Seedless papaya wins Innovation gong

For fresh fruit and vegetable marketing and distribution in Asia
Michael Barker

BY MICHAEL BARKER

@michaelbarker

Seedless papaya wins Innovation gong

Israeli company collects the coveted Fruit Logistica Innovation Award for its new exotic fruit

Seedless papaya wins Innovation gong

The winning product

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The Aurora Seedless Papaya has won the 2015 Fruit Logistica Innovation Award in Berlin.

The product, from Aviv Flowers Packing House in Israel, saw off nine other finalists to pick-up the prestigious trophy, voted for by visitors to the annual trade show.

The Aurora papaya is described as a unique seedless variety with a rich and balanced taste without the papaya's typical aftertaste. It has a delicate and pleasant aroma and firm flesh, and is said to have a shelf life longer than that of existing papayas.

The product beat off second-placed Lemoncherry from BelOrta in Belgium, and third-placed DIY Fresh Packs, from Bakker Barendrecht (Univeg Group) in the Netherlands.

The former is a new variety of yellow cherry tomato which features a delicate hint of lemon, while the Fresh Packs help consumers to prepare a meal, soup or side dish using fresh ingredients. 

Speaking at the presentation, Fruchthandel managing director Robert Broadfoot said: "It's a compliment to the success of this award that one or two of the winners have gone on to become household names."

Aviv Flowers added that its grower had spent 10 years working "day and night" on his own developing the winning papaya. 

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Old Comments
  • The Aurora Papaya Belongs to one very special Grower from Israrel, By the name of ASSAF AVIZOHAR. He is the sole owner of the "Breeder's rights" and the "Trade mark" Aurora Papaya and all its' intelctual property rights. He works on it already more more than 12 years with his "Ten Fingers " as we say in hebrew , with few people who suported him along the way. The fruit is the best Papaya in the world, and it is unic as is and will be improved in the near future including some by products of it that are on the way... Congratulation to ASSAF AVIZOHAR,
    Mena Davidson , Former Jaffa General Manager , and now ,CEO agro-marketing & Consulting, Rishon Lezion , Israel.

    Mena Davidson
  • Sounds very exciting! Are there seeds for sale for me to try in Ghana, West Africa?

    Dr. John Azu

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