For fresh fruit and vegetable marketing and distribution in Asia
Gabrielle Easter

BY GABRIELLE EASTER

@gab_produceplus

Cherries on top for Chinese New Year

Australian and New Zealand cherries have reaped high prices in Shanghai ahead of the Lunar New Year

Cherries on top for Chinese New Year

New Zealand cherries are selling well at Shanghai's Huizhan wholesale fruit and vegetable market

Related Articles

Cherries have once again been ticketed as the hottest selling fruit in the lead up to Chinese New Year on 19 February, with importers in Shanghai reporting strong sales for Australian and New Zealand cherries in particular.

Jenny Fang, vice manager of Huizhan wholesale fruit and vegetable market in Shanghai, told Fruitnet that cherries are still the most important fruit on the wholesale market for Chinese New Year.

A later Chinese New Year as well as lower quality and smaller cherry size due to heavy rains during Chile’s harvest period were important factors in the price, said Fang, adding that a surge in volume of imported cherries also saw prices drop.

“This year, we saw a larger volume of cherries arrive in Shanghai compared to last year, but the price for Chilean cherries has not been performing so well,” Fang explained. “Last year, before Chinese New Year, cherries were selling for Rmb500 to Rmb600 per box. This year, they’re selling for around Rmb300 per box.”

Selling at more than double the price of Chilean cherries have been New Zealand and Australian cherries.

“As for the New Zealand and Australian cherries, at first both of them were affected by the poor price of Chilean cherries. In the end, however, the price went up because there were very few high-quality cherries on the market, and consumers have a strong demand for good quality cherries before the Chinese New Year,” explained Alan Wu, sales manager of importer Shanghai Botao.

“Bigger volumes of cherries from New Zealand and Australia are on the market this year, and the quality is a lot higher than those from Chile, but they are very expensive,” said Fang. “Next year, I expect to see a lot more of these cherries.”

At the retail end, Heidi Zhang of retailer Shanghai Supafresh said cherries have been the “hottest item” this Chinese New Year. “For other fruit, the price is not much different from last year, but the volume we’re selling is not big because everyone is focusing on cherries.”

Peruvian grapes, Chilean blueberries and Sunkist oranges were also selling well according to Wu, with Peruvian Red Globe grapes selling at higher prices than in 2014.

Newer on the market is berries, with market access recently granted for Mexican blackberries and raspberries.

“There has only been a small amount of berries on the market as they have a very short shelf-life and more promotions are needed to create more awareness for consumers," said Fang. "The price for Mexican berries is very high, around the same amount for seafreighted Chilean cherries.”

The market is expected to quieten for the next few weeks before picking again towards the end of March.

 

 

 

comments powered by Disqus

Keep informed...