For the first time this season, Chinese customers can buy Tiger Fuji apples, a variety developed in Tasmania, in local supermarket stores.
Major supermarket chain Yonghui launched its trial sales programme on 1 July in stores in three of its key sales regions – Beijing, Chongqing and Fujian. Yonghui said customers in these regions displayed an increasing demand for high-quality products.
Yonghui’s spokesperson told Asiafruit that the retailer was the first Chinese company to import any significant quantity of this variety from Tasmania this year, having ordered a full container load of 18 tonnes of Tiger Fuji apples. The first shipments of the variety to China got under way in June 2014.
“Over the past few years, Yonghui has imported Australian cherries, oranges, beef and abalone, and we've received a really great response from our customers. They really value the quality of Australian products. Tiger Fuji is still on trial sale at the moment. We are promoting this variety with in-store tastings. We believe it will have a great market in China,' the Yonghui spokesperson said.
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