Industry marketing organisation Pear Bureau Northwest has launched its new consumer website for USA Pears, filled with recipes, videos and nutritional information.
The new site has been designed for desktop, mobile and table use, with 40 per cent of users visiting the site from their mobiles, and 15 per cent from tablets, according to Pear Bureau Northwest.
“We are pleased to offer this beautiful online destination where pear consumers can really get to know their favourite fruit,” said Kathy Stephenson, marketing communications director for USA Pears in a company statement. “Our website serves as a rich source of information for consumers searching the web and joining our social media conversations. It is a place where consumers can explore the pear from tree to table and interact through videos, instagraphics, and recipes.
“We aim to educate and inspire consumers, thereby bringing pears into their shopping basket and their daily snacks and meals.”