T&G has launched a new flavour programme aimed at increasing awareness and consumption of Italian kiwifruit in Australia.
Italian imports have traditionally been used to bridge a supply gap between the New Zealand and Australian seasons; often losing out to other offerings such as Australian-grown cherries and stonefruit.
Mark Romeo, T&G’s global commercial manager-Australia, said the flavour programme will look to establish the company’s Italian-grown kiwifruit as an outright contender in a very competitive market.
“We have strong relationships with our growers in Italy as well as key personnel on the ground so we are looking at a more collaborative approach for our programmes which will ultimately increase sales in Australia,” Romeo explained.
“T&G have extensive quality programmes in place as well as the development of our proprietary varieties Enza Gold and Enza Red. Couple that with innovative packaging formats and it’s a great consumer product offering.”