New look and new stores for Giant

For fresh fruit and vegetable marketing and distribution in Asia
Gabrielle Easter

BY GABRIELLE EASTER

@gab_produceplus

New look and new stores for Giant

Malaysian retailer GCH Retail has announced plans to open six Giant hypermarkets and refurbish 28 stores

New look and new stores for Giant

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Malaysia’s GCH Retail has announced it will open six new hypermarkets and refurbish 28 stores across the country this year.

Giant Malaysia’s operations director Ernest Potgleter said that the decision to relaunch 28 of its stores came on the back of customer complaints.

“We have started to revive the business. The stores have not been refurbished for five years, and it is time for a new look,” Potgleter said at the relaunch of Giant Hypermarket Shah Alam.

The US$586,00 refurbishment included changes to the store’s layout and the introduction of new products, including some exclusive ranges.

 “We have the O’Fresh range which comes directly from farms in Cameron Highlands. The vegetables do not go through distribution centres so are of better quality and the price is also lower,” Giant’s general merchandising director Lee Slew Mei said.

Four of the six new hypermarkets will open in Setapak, Cangar, Kota Baru and Jeneh.

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