Tesco Malaysia teams up with HappyFresh

For fresh fruit and vegetable marketing and distribution in Asia
Gabrielle Easter

BY GABRIELLE EASTER

@gab_produceplus

Tesco Malaysia teams up with HappyFresh

Retailer Tesco Malaysia has partnered with online grocery service HappyFresh

Tesco Malaysia teams up with HappyFresh

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Tesco Malaysia customers in the Klang Valley can now order up to 12,000 food and non-food items and have them delivered within the hour.

The retailer has announced a partnership with online grocery service HappyFresh to offer on-demand deliveries, reports The Star.

“Our service has become a solution for those who are pressed for time, lack transport or simply don’t like the hassle of grocery shopping in Kuala Lumpur,” said HappyFresh Malaysia managing director Opal Wu. 

From 2017, Wu said the service would expand to Putrajaya.

The HappyFresh delivery service adds to Tesco’s own delivery service which was launched in 2012 and covers Klang Valley, Penang, Johor Baru and Seremban.

“We discovered a gap in the market where people want instant shopping so they can click and collect in an hour,” said Tesco Malaysia CEO Paul Ritchie. “Retail isn't only just about brick and mortar now.”

 

 

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