Maersk and Alibaba team up

For fresh fruit and vegetable marketing and distribution in Asia
Gabrielle Easter



Maersk and Alibaba team up

Leading container shipping line and leading Chinese e-tailer have launched a service allowing Alibaba customers to book space on Maersk vessels

Maersk and Alibaba team up

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China’s largest e-tailer Alibaba has announced a partnership with leading container shipping line Maersk that will allow Alibaba customers to reserve space on Maersk’s vessels.

Maersk opened its service to Chinese shippers via Alibaba’s OneTouch booking service on 22 December 2016, allowing customers to book space directly rather than going through freight forwarders, reports Reuters.

"The initial launch ... allows existing Alibaba OneTouch [registered] users to lock in the price of required cargo spaces on selected routes by pre-paying a deposit amount," a Maersk spokeswoman told Reuters.

The service is offered from eight Chinese ports on routes to Europe and Asia, with Maersk stating it would trial similar digital services on third party portals.

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