Tmall enters GlobalGAP partnership

For fresh fruit and vegetable marketing and distribution in Asia
Matthew Jones



Tmall enters GlobalGAP partnership

Online retailer to source fresh produce from global certification programme

Tmall enters GlobalGAP partnership

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Tmall Fresh has entered a partnership with global certification programme GlobalGAP.

The deal will see the Chinese e-commerce platform make a conscious effort to source fresh produce from GlobalGAP certified producers, enabling these products to reach China’s vast and growing consumer market.

Launched in April 2008, Tmall – which is operated by Alibaba Group – has more than 400m buyers, 50,000 merchants and over 70,000 brands. It is China's largest third-party platform for brands and retailers.

GlobalGAP says its mission is to bring farmers and retailers together to “produce and market safe food to protect scarce resources and build a sustainable future.”

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