Zespri has appointed an Australian independent creative agency to head-up its advertising activity in South East Asia.
Sydney-based firm Loud has been tasked with developing television, print, and POS-based materials for the single-desk kiwifruit marketer, with a launch set down for May.
Zespri has been gaining traction in a number of markets across South East Asia over recent years, including Thailand and Indonesia, with the company now looking to support its brand with a new campaign for the region.
“Zespri are a dynamic and exciting organisation with an outstanding product. They’re brilliantly positioned for growth and we’re thrilled to be the communications partner that will help them build success,” said Loud chief executive Lorraine Jokovic.
The pitch process included strategy and creative submissions from seven independent and global agencies across Australia, Singapore, Indonesia and Malaysia.
Loud created a universal strategy and creative platform that Zespri believes will successfully deliver long-term growth for the company.
“They (Loud) have been able to take a complex marketing challenge and build a creative approach that has wide market appeal,” said Judy Lee, Zespri’s regional marketing manager South East Asia & Australia. “We’re excited to be working with them.”
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