‘Now in Season’ heads to Taiwan

For fresh fruit and vegetable marketing and distribution in Asia
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

‘Now in Season’ heads to Taiwan

Queensland vegetables take centre stage in 10-day promotional programme

‘Now in Season’ heads to Taiwan

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Queensland-grown broccoli, cauliflower and onions are among the fresh products being showcased in Taiwan this week as part of the ‘Now in Season’ campaign.

The 10-day promotion is being run through several CitySuper stores, with the centrepiece of the campaign being an exhibition event tomorrow (14 June).

“This will include a range of in-store promotions, tastings and other networking activities designed to build the presence of Queensland fresh produce,” said Queensland Department of Agriculture and Fisheries (DAF) senior industry development officer, Justin Heaven.

“The produce that will be showcased includes broccoli, cauliflower, onions, red cabbage, Chinese cabbage, celery, baby leaf products and fresh juice. Producers will also to meet with importers, distributers and retail partners to discuss exporting opportunities.”

Taiwan has been highlighted as a potential growth market for Queensland's vegetable trade, with the value of overall fresh produce imports into Taiwan reaching A$295m (US$223m) in 2016, up from A$135,586,000 (US$103m) in 2015. Having said this, Heaven explained it was important for potential exporters to do their due diligence.

“The Taiwan market does have strict import protocols and regulatory requirements in place, so producers considering trading with Taiwan should investigate the market requirements thoroughly,” he said.

The ‘Now In Season’ campaign is a multi-industry promotional programme designed to raise awareness of the advantages of quality, safe and healthy Australian horticulture products.

 

 

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