JD.com to grow its own veggies

For fresh fruit and vegetable marketing and distribution in Asia
Gabrielle Easter

BY GABRIELLE EASTER

@gab_produceplus

JD.com to grow its own veggies

Chinese e-tailer JD.com has partnered with Japan’s Mitsubishi Chemical to grow vegetables in a hi-tech greenhouse

JD.com to grow its own veggies

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China’s second largest e-commerce company JD.com is partnering with Japan’s Mitsubishi Chemical to grow vegetables.

The companies are investing ¥800m (US$7.16m) in a hi-tech vegetable factory in Beijing’s Tongzhou district, according to Nikkei.

The partnership is JD.com’s first venture into growing produce, with Mitsubishi to oversee the selection of vegetables to be grown, the packaging, traceability and food safety.

According to the Asian news site, JD.com is looking to set up further vegetable factories in Shanghai, Guangzhou and further afield to supply Chinese consumer with fresh, safe vegetables.

The announcement of the joint venture comes after JD.com trialled marketing produce growing in a Mitsubishi Chemical factory in Shanghai.

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