Thailand’s Central Group is investing Thb350m (US$10.41m) on a rebrand of its stores to celebrate its 70th anniversary.
The retail conglomerate operates Robison department stores, Tops supermarkets and Central Food Halls across Thailand.
The rebrand will include new, modern-looking logos, with the group to invest in transforming its Central Department Stores “to deliver a unique shopping experience for its customers”.
“We would like our stores to be the places where people spend their daily life,” Yuwadee Chirathivat, Central Department Store Group chief executive, told the Nation. “With our ‘Centrality’ concept, we want customers to gather not for only shopping, but also to learn new things and gain insights into other cultures. We aim to establish store branches in the heart of communities where people spend time together.”
New Central Department Stores are set to open in Nakhon Ratchasimo in November and in Central Phuket next year, with three or four new Robinson department stores to open each year, Yuwadee said.
“In Thailand, we will focus on sustainable growth and gradual expansion of our department store outlets, especially in potential locations across the country,” she added.
Central Group has also launched an app to provide what it calls a seamless integration between its shopping centres and its online stores, with an interactive interface tailored to each customers needs. Central Group said it is now working to increase its online sales from less than 1 per cent of its business to between 5 and 10 per cent of its business within five years.
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