G’s Fresh beetroot brand Love Beets is one of 20 businesses to win a Heathrow Airport ‘travel grant’ to support expansion in Asia, UAE and South Africa.
Heathrow is a key transport link for the company, which is building on the success of Love Beets in the US and launching the full product range in other global markets.
The grant, which is in partnership with the Department of International Trade’s Exporting is GREAT campaign, allowed the G’s Fresh team to travel to Asia Fruit Logistica in Hong Kong last week.
The scheme has now provided 20 companies with the financial help to attend trade missions, trade fairs or market research across the world.
David Wagstaff, head of global brands at G’s Fresh, said: “From a small local beetroot brand based in the UK, Love Beets has become a well-established brand in the United States and is now looking further afield.”
“The increasing global interest in beetroot means we are primed to expand our remit into the dynamic South Africa market, as well as exploring links in United Arab Emirates and Asia.”