Got a winning marketing campaign? If you or someone you know has shown excellence in fresh fruit, vegetable or floral marketing over this past year then it’s time to earn due recognition.
PMA Australia-New Zealand (PMA A-NZ) and Produce Plus are pleased to announce that entries for the seventh annual Marketer of the Year Award open on 30 November 2018.
Celebrating outstanding achievement, the PMA-Produce Plus Marketer of the Year Award is Australasia’s premier marketing award for the fresh fruit, vegetable and floral industries.
The award is open to any individual or team member, and nominees can be from any part of the value chain – whether it be a seed producer marketing its offering to growers, a packaging company marketing its solutions to distributors, or a retailer marketing its products to consumers.
The winner of the 2018 Marketer of the Year Award will be announced during the Hort Connections conference and trade show in Brisbane on 18-20 June.
“Throughout the produce industry, we continually see marketers using creativity and innovation to entice the customer. This award is a great opportunity to shine a light on these marketers, and in the process share ideas that can lift the whole industry,” says Darren Keating, CEO of PMA A-NZ.
Gabrielle Easter, editor of produce plus, said marketing plays such a vital role throughout the value chain.
“We’ve enjoyed covering some excellent examples of fresh fruit and vegetable marketing in produce plus over this past year,” Easter explains. “Competition for this award has been increasing each year, and we’re looking forward to receiving great nominations for the 2018 Marketer of the Year Award.”
Compac’s Matt Stillwell took out the 2017 award for his work on the Spectrim launch campaign, a predominantly online campaign that successfully segmented Compac’s target audiences for the cutting-edge defect sorting technology, identifying key personas at different stages of a potential Spectrim buyer’s journey.
Previous winners include Freshmax Group’s Matthew Crouch for the Sumo Citrus brand awareness campaign (2016); the Harris Farm Markets team for its ‘Imperfect Picks’ campaign (2015); OneHarvest for the launch of its Love Beets range (2014); Lisa Cork for her ‘Love Kumara’ rebranding project for Delta Produce (2013); and Sarah McRae at Freshmax NZ for her marketing of the Mahana Red Apple in New Zealand (2012).
Self-nominations and nominations by third parties are welcome and must be received by 31 March 2018.