For fresh fruit and vegetable marketing and distribution in Asia
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

SanLucar future proofs leadership team

New organisation of the executive board sets company on course for continued global growth

SanLucar future proofs leadership team

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SanLucar has announced several changes to its management team to prepare it for its next phase of global growth.

From January 2018, Michael Brinkmann, who has until now been CEO of SanLucar International, will be the sole CEO of the entire SanLucar group and will lead all operations worldwide.

The company’s founder and owner, Stephan Rötzer, will in future oversee the SanLucar brand, the constant improvement of products and relationships with long-term growing partners and customers.

“Michael Brinkmann and I have been working closely together with a trusting relationship for five years now,” says Stephan Rötzer.

“The new division of duties will enable each of us to contribute his particular strengths even more effectively for the good of the company and the employees.

“Fruit and vegetables are natural products – to produce them all year round in the highest quality is a very challenging task. I am looking forward to share my knowledge and my ideas about the best fruit and vegetables even more intensively with staff and business partners.”

Brinkmann highlighted SanLucar’s rapid expansion in recent years: “We are expanding our business in the core regions of Germany and Austria as well as in the rest of Europe and are opening up new markets for example in China, Russia, Canada and the Arab Gulf States,” he said.

“As CEO of SanLucar, I will take particular care of maintaining what has made us successful while adapting our operational structures and processes to our objectives of future growth.

“It motivates me a lot to present the outstanding quality of our products to customers around the world as good as possible.”

SanLucar was founded by Rötzer in Spain in 1993 with the objective of putting “master growers” from top producing regions around the world in touch with the retail trade.

Today the employs around 2,500 people worldwide, and is on course to achieve a turnover of €400m for 2017.

 

 

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