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Matthew Jones



Tomra boosts EMEA team

Sorting specialist promotes Karel Strubbe to regional sales director and welcomes Peter Janssens as a sales manager

Tomra boosts EMEA team

(L-R): Joris Wuyts (area sales manager Belgium), Pascal Marmet (area sales manager France), Peter Janssens (regional sales manager Belgium and France) and Karel Strubbe (regional sales director EMEA)

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Tomra Sorting Food has made two key appointments to its Europe, Middle East and Africa (EMEA) sales team.

The sensor-based food sorting solutions company has promoted Karel Strubbe to EMEA regional sales director.

A Belgian native, Strubbe has 11 years of experience with Tomra and has spent six years based in California, where he most recently served as the company’s sales director for the Americas and Oceania.

He returns to the company’s Leuven headquarters in his home country to bolster its sales force, build customer partnerships and lead a large and growing team of regional sales managers.

“EMEA is the most complex and diverse region in the world, spanning 65 countries, many cultures, and 40 languages in Europe alone. There are significant opportunities and challenges here, so I’m really looking forward to leading Tomra Sorting Food’s sales operation across the region,” Strubbe explained.

Meanwhile, Peter Janssens has joined Tomra as regional sales manager in France and Belgium. With more than 25 years of experience in sales and previous technical experience as an engineer, Janssens previously worked at global water, hygiene and energy technology provider Ecolab as a corporate account manager in the food and beverage market.

 “I’m excited to combine my sales and engineering experience with the strong local team in France and Belgium,” Janssens explained.

“These are two very important markets for Tomra where we have strong existing customer relationships and significant opportunities to form new partnerships. I look forward to working with customers in France and Belgium to deliver Tomra Sorting Food’s brand promise of trusted technology and partnership for better business and environment.”

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