With the Chilean kiwifruit season underway, Origine Group is looking to make further inroads in key Asian markets.
The Italian-based consortium plans to sell at least 60 containers of Chilean kiwifruit this year, securing a year-round presence for its Sweeki brand and satisfying the needs of its customers who are already buying Italian kiwifruit.
To mark the start of the Chilean campaign, Origine Group general manager Alessandro Zampagna has travelled to the Latin American nation, where he has met with the 10 companies supplying fruit to the programme.
Zampagna said the Chilean crop looks similar to last year in quantity, with bigger count sizes and a slightly later harvest. The first containers have left Santiago and will reach Asian markets next month.