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Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Autogrow appoints new CFO

Rod Britton joins ag-tech company to help drive its ambitious growth plans

Autogrow appoints new CFO

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New Zealand-headquartered ag-tech company Autogrow has appointed Rod Britton as its chief financial officer.

Britton has spent over 30 years in technology-led businesses in the UK, Europe and the US. His experience spans operational, strategic and corporate finance, as well as partnerships with private equity, venture capital and other external finance providers.

“I believe in a strong customer focus and understanding what they will experience.  This includes how we price something, the value proposition, how support is handled, and generally how the customer is handled through their time with us,” Britton explained.

“Autogrow has growers of every size, in multiple countries, growing different crops in a variety of different growing environments (greenhouse, protected cropping, indoors), and all of them have different challenges. The common language amongst them all is ‘financial’.”

 
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