For fresh fruit and vegetable marketing and distribution in Asia
Camellia Aebischer

BY CAMELLIA AEBISCHER

Asian grocery up 6 per cent to 2023

Regions grocery market expected to hit US$4,264bn by 2023 with an annual growth rate of 6 per cent

Asian grocery up 6 per cent to 2023

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Over the next five years, Asia is expected to increase its grocery market by a 6 per cent compounded annual growth rate (CAGR) according to market forecasts by retail analyst, IGD Asia.

The region is expected to generate US$4,264bn in sales, which is almost as much as Europe and North America combined.

China, India and Indonesia are slated to be the biggest contributors to this growth trend, accounting for an expected 74 per cent of new sales, and convenience and online channels will see the fastest increase.

In 2018, the region’s grocery market was valued at US$3,126bn, but by 2023 is forecast to take a 37 per cent share in the global grocery spend, adding around US$1,139bn to the international market over the five years.

“Asia will continue to extend its position as the world’s largest grocery market over the next five years, contributing more additional sales to the global grocery market than the next three fastest-growing regions, in value change terms, [which are] Europe, Africa and Latin America,” said Nick Miles, head of Asia-Pacific at IGD.

Largest growing markets

IGD predicts the top five markets will account for 83 per cent of the region’s grocery sales in 2023 and 78.8 per cent of the world market’s total growth over the next five years.

China is predicted to continue its position as the regional leader, and despite slowing development, is expected to maintain a growth rate of 6 per cent. India will see stronger growth with a CAGR of 11 per cent, with establishment of modern retail and online being two significant channels.

Japan is set to see a slow growth rate of 1 per cent, due to a declining population and low spending growth. This is propped up by Indonesia and Korea which will see CAGR’s of 8 per cent and 5 per cent respectively.

“The importance of convenience in Korea is set to rapidly increase as retailers continue to open lots of new stores and invest in existing operations,” said Miles. “Korea has a high-tech and digitally-engaged society and the world’s highest market share for online grocery, meaning retailers will continue to invest in operations to stay ahead.”

Miles said the entire region possesses huge growth opportunities, and that it should be on the radar of suppliers.

“Growth will vary considerably by market: Indonesia, Pakistan, Bangladesh, Vietnam and the Philippines will see some of the fastest growth, while Japan and Hong Kong some of the slowest. China and India will dominate. Given the scale of both markets they will have an increasing influence on the region, but a strong local understanding of each market is required to [succeed].”

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