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Luisa Cheshire

BY LUISA CHESHIRE

NZ minister opens Mumbai facility

Damien O'Connor, New Zealand's minister of agriculture, officially opened Suri Agro Fresh's latest facility in Mumbai

NZ minister opens Mumbai facility

NZ ag minister officially opens Mumbai facility

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New Zealand’s agriculture minister officially opened Indian produce distributor Suri Agro Fresh’s latest coldstorage facility in Mumbai during a two-day trade visit to India this week.

After a ribbon-cutting ceremony, minister Damien O’Connor and his New Zealand trade delegation toured the US$7.8m fully palletised storage and packing facility, said to be the first of its kind in the region.

The warehouse has the capacity to handle 4,000 pallets, including temperature-sensitive products like kiwifruit and stonefruit, and features customised Maf Roda grading and packing machines, according to the firm.

The Suri Agro Fresh team, which hosted O’Connor and colleagues throughout the duration of their visit, also took the minister on a tour of Azadpur wholesale market.

“There was a special mention from their team that the minister had an excellent time at both venues and they also mentioned that the market visit was one of his best experiences in the international market,” Suri Agro Fresh communications manager Roopam Suri told Fruitnet.

Speaking to the delegation during the tour, Manav Suri, Suri Agro Fresh chief operating officer, offered New Zealand companies some advice on tackling the Indian market.

“India is a big market – with 29 states it is like 29 countries within one country,” he said. “There are so many markets here – some will pay Rs 200/kg apples,  while others demand Rs 20/kg apples. Kiwifruits have different markets too: the smaller fruit are more popular in the North East and South, while the bigger ones sell better in Delhi and Maharashtra. For most New Zealand companies, Delhi and Mumbai are good starting points.”

Delhi-headquartered Suri Agro Fresh, which is a joint venture between the Suri family in India and Irish distributor Total Produce, opened a similar state-of-the-art storage and packing facility in Himachal, northern India, last year.

These investments are part of the company’s drive to become a full-service category manager to India’s modern retail sector, joint managing director Hitin Suri said.

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